Fonts

I have looked at a few different fonts to use for the title of my trailer, I have designed my title in the different fonts to see which font best suits the genre of the trailer.

I found the fonts on the website http://www.dafont.com/, I then downloaded them and added them to the font book on the computer. It was then easy to write the title in these various fonts in photoshop.

The main features of the film and the genre of the film help to determine which font best suits the title and therefore the fonts which I looked at are all related to the film.

The UK Number Plate font is used because of the connection of the car in the film, this font is designed to look as though a number plate would. I decided to only include characters in the name that you could expect to see on a number plate and I limited them to seven characters long also, this makes the name and font have a really close connection to the film. By using this license plate style of logo it allows the colours to be quite vibrant (yellow and black), and therefore this will stand out on the published print and also in the films trailer. I looked at the fonts that other successful films have decided to use and this helped me to make a decision on which font style I wanted to use for my own title.

Logo Designing

I made rough copies and sketches of potential logos before I started to create them on Photoshop. I sketched them onto plain white paper to begin with, Following on from my institutional logo research I had gathered a decent understanding of what needs to be included in my logo. I looked at which symbols and characters other companies had used in their logos and them I drew some of my own.

One of my logos used two triangles positioned together so that they created a star, this was a simple design that was easy to create, it effectively stood out to people when I asked them to look at it and the feedback I got was decent. I only used a red outline to draw the logo and therefore this allowed the shape to stand out due to the contrast between the two colours. some people said that they feel that the logo could benefit from some colour however this did not reflect the logos that I had researched and those were all highly successful companies.

I decided to use a dog as part of my log

o in one of my designs, this was because I wanted to use something recognisable and other companies had already effectively done this, such as; HMV, Frosties etc.

This logo was drawn in a red ink and this was also onto a white background, therefore it stood out to the audience this way.

The third logo that I designed was of a group of people shown as sillouettes, the aim behind this was to show the logo representing a wide range of people, reflecting the companies wide-range of followers. This logo was done in black and white meaning that it stands out to the audience allowing it to be an easily recogni

sable logo.

As these were my original designs for my institutional logo, I have taken on board the information that I have recieved as feedback from people who have look at the logos, consequently I will continue to advance the

creating of my logo.