The idea behind these logos was that they represent the audience of the companies products. The shape of the logos are of people which vary in shape and sizes, therefore this reflects the wide range of products which the company produce to satisfy the needs of a broad variety of audience.
The black and white desaturated colours mean that the logo stands out to the audience and therefore enables the logo to be easily recognisable, this is important to companies as they want to take recognition for the products which they have produced.
A lot of the logos which I looked at whilst I was researching institutional logos were created in black and white and consequently I decided to design my logo in the same way to see how effective it was.
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