Audience Research - Secondary Research

This is data that I have aquired from the website www.pearlanddean.com , it is a source of secondary research and helps me to see what sort of audience the film is aimed towards, this is useful information to me because it will help me when I come to creating my film that is of a similar genre.
The data shows the percentage of which gender are consumers of this film, male 66% and female 34% this is due to the genre of the film, as I am aiming to produce a trailer which is of the same genre then I can identify which gender I should target the most.
A male target audience will be more interested in a scenes of violence and woman in comparison to a female who is more likely to be attracted towards happy story.
Certain shots in a trailer will attract different genders of the audience, shots which attract males are most likely to be full of action and less narrative, or perhaps a comic scene from within the film, where as a female will be more attracted to seeing a touching story being told from within the film.
The social class which viewed the film the most was C1 this is the social group which I feel that I belong to, this makes it easier when producing my trailer as I can aim it towards people similar to me.
The age bracket 15-24 was the age range which were attracted to the film the most, this is the age bracket which I fit into and therefore I feel that I am aiming my film towards someone the same age as me, consequently it is easier.

Job Roles Within The Film Industry

The film industry is divided into five sectors:

Development - the development team are responsible for writing the script, packaging and financing of film ideas.

Production - the process of setting up and shooting every scene in a film, even if the scenes are not going to be published when they are editted afterwards.

Post Production - where all these shots are assembled, treated and mixed into a finished product, some shots are taken out if the film does not require them or seems to be too long.

Distribution - the process of selling this product to audiences, via the cinemas, retailers and rental firms, this can then lead to merchandise being released due to popularity.

Exhibition - the cinemas which screen the film for the general public, their is also a premier where the film is screened for the first time to memebers of the public, a lot of people are aware of these events and therefore they prove to be popular amongst the gemeral public.

Director - someone who controls resources and expenditures, they coordinate people and the resources.

Editor: a person responsible for the editorial aspects of publication; the person who determines the final content of a text

some of the information above has been adapted from the following website: http://www.skillset.org/film/jobs/

Film Designing Process

1) Firstly I have to have a good idea to pursue and use for my film, I can do this by brainstorming things that fit into the criteria that I have been given.

2) Developement Finance is where you decide whether or not you have sufficient finance to fund the making of the film and the promotional package, for my productional I will just have to work on the basis of the equipment that I have use of.

3) Script developement is the process of jotting my ideas down for my script and what is happening in my film trailer.

4) Packaging is when the script is put forwards to developing companies.

5) financing is when the budget is produced so that the films money as spent wisely and not wasted on unecessary things, making the production of the film more effective.

6) Pre-production is when the final pieces of the planning, making the production as professional as possible and minimises mistakes.

7) The shoot is when the trailer will be filmed, we choose a suitable recce for this and ensure that the risk assessments have been filled out correctly, also we need to make sure that all the actors involved have filled in a sheet to authorise their participation in the trailer.

8) The post production phase is when the company edit the film that they have recorded and therefore this makes the film a better quality and a better end product.

9) Sale is when the company selll their film that they have made, this involves heavy promotion and can be used along side other products in the market in terms of synergy.

10) Marketing is when the company decides how to pitch their product and then spread its awareness to others, this is normally done with the use of meetings amongst the staff.

11) The exibition is a way of saying that the final product is ready for the audience to consume and enjoy, this means that a lot of people will be aware of the product, usually done with a big organised event.

12) Other windows are the opportunities which may arise from the success of the film, such as a book, or a sequel, merchandise will also be a good way of generating money through the films success.

I got the timeline from the following website: http://www.skillset.org/