Shooting Shedule

The shooting shedule shows the times that I used the stills camera to capture my footage for my trailer, the shedule shows which type of shot that I have taken and also the duration of each of these types of shot. By using this shedule it meant that I could easily follow a plan and therefore make my trailer filming as effective as possible.

Front Cover

Poster

Fonts

I have looked at a few different fonts to use for the title of my trailer, I have designed my title in the different fonts to see which font best suits the genre of the trailer.

I found the fonts on the website http://www.dafont.com/, I then downloaded them and added them to the font book on the computer. It was then easy to write the title in these various fonts in photoshop.

The main features of the film and the genre of the film help to determine which font best suits the title and therefore the fonts which I looked at are all related to the film.

The UK Number Plate font is used because of the connection of the car in the film, this font is designed to look as though a number plate would. I decided to only include characters in the name that you could expect to see on a number plate and I limited them to seven characters long also, this makes the name and font have a really close connection to the film. By using this license plate style of logo it allows the colours to be quite vibrant (yellow and black), and therefore this will stand out on the published print and also in the films trailer. I looked at the fonts that other successful films have decided to use and this helped me to make a decision on which font style I wanted to use for my own title.

Logo Designing

I made rough copies and sketches of potential logos before I started to create them on Photoshop. I sketched them onto plain white paper to begin with, Following on from my institutional logo research I had gathered a decent understanding of what needs to be included in my logo. I looked at which symbols and characters other companies had used in their logos and them I drew some of my own.

One of my logos used two triangles positioned together so that they created a star, this was a simple design that was easy to create, it effectively stood out to people when I asked them to look at it and the feedback I got was decent. I only used a red outline to draw the logo and therefore this allowed the shape to stand out due to the contrast between the two colours. some people said that they feel that the logo could benefit from some colour however this did not reflect the logos that I had researched and those were all highly successful companies.

I decided to use a dog as part of my log

o in one of my designs, this was because I wanted to use something recognisable and other companies had already effectively done this, such as; HMV, Frosties etc.

This logo was drawn in a red ink and this was also onto a white background, therefore it stood out to the audience this way.

The third logo that I designed was of a group of people shown as sillouettes, the aim behind this was to show the logo representing a wide range of people, reflecting the companies wide-range of followers. This logo was done in black and white meaning that it stands out to the audience allowing it to be an easily recogni

sable logo.

As these were my original designs for my institutional logo, I have taken on board the information that I have recieved as feedback from people who have look at the logos, consequently I will continue to advance the

creating of my logo.

Flat Plans

Film Poster: I have created the following poster for my film, I have named the film 'flush', a hustler is someone who makes money in an un-sporting way. This is a big feature in my film and therefore I feel as though it is an ideal name for my film. I have positioned the film title above the main image on the poster as I feel that this will be easy enough to recognise, without the image not being able to stand out effectively. I am going to choose a bold font to use for my title, this is because I want the title to stand out, but I want to make sure that the font is sensible and gives of a serious impression also.

The genre of the film is indicated by the fact the scenery in the picture is set at night, with a mysterious car flashing it's lights and the cameras angle. The cars main beams are shining towards the camera, I have shown this by using bright and bold colours that stand out on the poster. I have decided to pay attention to detail and look closely at making the picture as realistic as I possibly can, I have put in the line off the rear window heating strips as an element of realism and detail.

The tree in the picture is used to give the impression that the scenario which the picture is from is set in a place which is not very open and is fairly enclosed, adding to the horror genre which is being set.

I have decided that I would like to include a slogan in my film poster, this will be in a bold font and will be positioned beneath the main image. It is important that the slogan attracts the audiences attention effectively and therefore helps to promote the film by doing this. The slogan that I choose to use cannot be too long and difficult to understand but it should make the audience think and get them wanting to watch the film. A short and clever slogan should effectively attract the attention of the audience.

The release date for the film is essential in a film poster, this can be in either numerical form or in words, for example; 'coming soon' or 'in cinemas 24/09/1998', this should not be too large in comparison to the picture but it should be a reasonable size within the poster and therefore stand out to the reader.

An institutional logo should be included within the poster, this indicates who is responsible fore producing the film and can influence whether or not the audience wish this film, the logo should be created so that it stands out to the viewer but it shouldn't be placed too big on the poster as there are more important aspects of the poster to occupy the larger areas of the poster.

Risk Assessment

I had to complete a risk assessment sheet for each and every location which I decided to film at, this ensured that the place in which I filmed did not endanger the people that I had agreed to participate in the filming of my trailer.

I have posted a couple of the risk assessment forms below:

Logos

The idea behind these logos was that they represent the audience of the companies products. The shape of the logos are of people which vary in shape and sizes, therefore this reflects the wide range of products which the company produce to satisfy the needs of a broad variety of audience.

The black and white desaturated colours mean that the logo stands out to the audience and therefore enables the logo to be easily recognisable, this is important to companies as they want to take recognition for the products which they have produced.

A lot of the logos which I looked at whilst I was researching institutional logos were created in black and white and consequently I decided to design my logo in the same way to see how effective it was.

New Plan For My Soundtrack

I have decided that I will get my actor to play the music for my soundtrack on the drums, this will be achieved by the music being played into headphones that he is wearing and then following the song this way.

I will use the music produced as the soundtrack for my trailer, but I intend on showing the actor playing the drums visually also, this will use both diegetic and non-diegetic sound.

I will record my actor playing the drums on a camcorder and then use Final Cut Express to adapt the footage that I wish to keep and also the sound that works the best.

Nicola's bombshell - sound

I have just been informed that I can no longer use a soundtrack that had been produced by a signed artist, this has affected me as I was intending on using the song 'the breaks' by Kurtis blow. However I have decided that I can overcome this potential problem by covering the song. I will do this by getting my actor to play the drums whilst I record it and use it as my soundtrack, both diegetic and non-diegetic.

Letter of Consent

Dear Copyright Holder

I am an A level student and I am writing to request your permission to use the track ‘the breaks’ by Kurtis Blow.

The track I wish to use is "The Breaks". With your permission this track would be used in my current A-Level Media Project, acting as a soundtrack, this involves creating a Film Trailer, as well as producing a poster for the film and a film magazine cover.

If I received your permission this track would be viewed by my peers, teachers and the OCR exam board, it would also be uploaded to a public video website in order for it to be embedded into my personal blog for research and planning.

The Artist and your Company would be fully recognised throughout pre-production and the final trailer itself. A copyright notice, with wording supplied by you can be included in the records of the project. If this is required, please send full details.

Yours Sincerely,

Michael Waine.

Props

I will need to use a mobile phone in my blog, I have decided that I will need to use a mobile phone that is clear to read as I need the camera to focus on it in one shot, therefore I have to ensure that the screen is as easy to read as possible. By changing the settings so that the text on the phone's screen is as large as possible will make the text clear to read and therefore effectively allow the audience to be able to understand what is happening. If the screen is not clear then it will make the trailer look unprofessional and no trailer would do this.

I will need to use a car in my film trailer, this has to be used legally and therefore it is essential that my actor has a full UK driving license and is fully insured on the car that they are using. It is important that these precautions are met because it would be illegal if they weren't. The car that I am going to use will therefore belong to the actor that will be using it in the trailer. The car effectively typifies that character that the actor is trying to portray for the film. when using the car as a prop I will ensure that it is being used safely and does not conflict with rules involved with driving, and therefore other road users comfort will not be affected when filming.

I will be using drums in my trailer, these drums belong to the actor that is in my trailer and therefore these are at no expense to me. I will have to use these drums to produce my soundtrack following recent news that I can no longer use the soundtrack which I had previously planned on using.

Skills Development

As part of my skills development I went on an educational visit to Teeside University, this visit lasted half a day and I went along wit other A2 Media Studies students. The purpose of the trip was to allow students to gain a wider knowledge about filming and editing, this was run by a university lecturer in the university.

Following an introduction we then we told about the equipment that we would be using, this included expensive professional equipment that the university owns. I learnt about different settings on the camera that allow the person filming to effectively cope with different elements, such as; if the light was too bright to film, then there was a setting which changed the mode of the camera and then this allowed effective clear images being recorded.

We went outside and used a variety of different shots with the camera to create a short video of a section of the university grounds, making sure that the shots we had used had all been created with the tripod on an even level ensured by using the spirit level on the top of the tripod.

After taking shots outside, we then used final cut pro on the Apple Macs to have a try ay editing our footage, there was also parts of the film Gladiator available for us to use as well, we tried editing our footage and then we had a go at creating a trailer video with the footage from Gladiator the movie.

Institutional Logos Research

Every film trailer includes the company/companies institutional logo, this tells the audience who produced the film and also helps to advertise the company and spread their recognition.

I have therefore decided to include an institutional logo in my film trailer, by looking at logos and researching them it has given me an in-sight what I should aim to produce.

The logo on the right is the logo for Warner Bros, this is a huge film within the film market. The logo is a black and white one, this means that it stands out because of the contrast between the black and the white colours. It is not very complex at all, the use of two letters and a border is all that makes up the logo, again, this makes the logo easily recognisable and therefore effective when used for advertising. The logo has got the 'registered trademark' symbol next to it, this means that the company has protected anyone from usingf the same symbol or copying it to a certain extent.

This logo is the Paramount logo, Paramount are also a very successful company within the film market.

The use of black and white colouring has been used here also, this gives a contrast and therefore makes the logo stand out, which is effective because the company need to ensure that the logo is as recognisable as possible.

The 'registered trademark' symbol is used again here, this is essential if you want to protect your product and stop people stealing your ideas.

After looking at both of these logos I have decided that there are a few characteristics of each that I nedd to include in mine, such as; the 'registered trademark' logo, this will need to be included if I did not want others to benefit from my design and also it adds professionalism.

The use of contrasting the logos colours togther to make it stand out is a good way of getting people to recognise the logo.

i will try and make my logo so that it does not seem too complex and is therefore easily understandable.

Recce

This a picture of one location where I will be filming at, I have decided to use this location because of the impression it will give the viewers and also the history that the place has. It is an area local to where I live and also a supposed notorious spot for illegal "dogging".

The way in which the layby is hidden by plants and trees means that the shots will seem to be in a mysterious location.

This shot has been taken in the day time and has natural lighting used, if I were to film my shots at night then I would have to use a source of artificial light from the resources that I have available to me.

This is a picture of a backgarden, the purpose of the backgarden is to denotate that the character is wealthy, the idea behind this is because the character is meant to have 'hustled' a lot of money, and therefore the audience will understand and recognise this after seeing the scenery.



This is a birds eye view of the Heinginton/Newton Aycliffe area, I have sourced this map from www.google.co.uk/maps this location is where I will be filming. I have chosen this location as it is where I live and also where my actors live, the location offers me all of the scenery which I need in my trailer.

Audience Research - Primary Research

I have decided to interview someone about the genre of film that I am going to produce a trailer for, the person that I am interviewing is in the same age bracket of my target audience (18-35). I have ensured that the person is in the same age bracket because this will give me the chance to successfully gain intelligence about the market for the film I am promoting.

The aim of my interview with this person is to increase my knowledge of what my target audience would expect to see in a film promotion aim towards them.

Do you often watch films?

yeah yes yeah

How often would you say you watch films (per week)?

3 a week 3 a week about 2 a week

Do you tend to choose to watch a film because of it's trailer?

yeah, new films nope for new ones, yes

Which genre of film most interests you?

thriller adult comedy

What characteristics of that genre of film appeal to you the most?

scary/exciting good acting good quotations

Which UK tribe would you say best suited you?

none techie none in particular

How long do you feel a trailer should last for?

30 seconds-1 minute 1.50 approximately 1-2 minutes

What do you feel a film poster should include?

big picture, slogan bright images hints to what the film will be about

Do you like simple film posters? Or do more complex film posters attract you?

complex complex not too basic and not too complex

I then decided that it would be wiser to collect answers to these questions from a wider range of people in the same age category, this would therefore increase the accuracy of the results that i gained at the end.

I collected the data and analyzed it, this meant that I could identify any trends that may have become apparent throughout the data.

Checklist

A2 Research and Planning Checklist

Following on from A2 fortnight you need to complete the work outlined in this checklist. In order to succeed in the coursework unit of A2 Media Studies research and planning needs to be complete upon your return to college. Students who fail to complete the work are seriously endangering their chance of achieving their target grade and beyond. Remember 3 products need to be produced and the entire portfolio will be submitted before the Christmas break.

ALL of the following MUST be evident in your blog for first deadline of August 31st 2010

1. Action plan (this will still be updated throughout the process)

2. Textual Analysis (2x detailed deconstructions of teaser trailers from the same genre as you intend to produce, 2 x deconstructions of film posters from the same genre as you intend to produce, 2 x deconstructions of film magazine front covers) with a detailed write up of how your research will influence what you produce (what codes and conventions will you use and why or what codes and conventions will you challenge and why?). You could create prezi’s for this, a video of you discussing the texts whilst you screen the texts in the background of the shot, you could even peg posters on your washing line and video yourself pointing to and discussing specific codes and conventions etc. The more creative your approach the better. You can also import JPEG’s or embed videos and write about them.

3. Secondary Audience Research with write up of whom, specifically, the target audience is (after researching the audience profiles of products similar to the ones that you intend to produce). You can use pearlanddean.com to do this. Also, create a montage (photographic or video and edit it to a soundtrack) of who the audience is. Write a short account of how who the audience is will affect what codes and conventions you’ll use.

4. Primary Audience Research - Questionnaire & Focus group with detailed write up of findings and how they will influence the product you create (as with textual research what codes and conventions will you incorporate or challenge and why?). Try and video your focus group and embed it into your blog or photograph the people from your focus group.

5. Institutional Context - write up of the companies involved in the production and distribution of your product and how their status affects the product. Also you'll need to include a write up of the stages of production involved in creating trailer and the subsequent print productions. Higher marks will be awarded for students who acknowledge how this will affect them (what roles they will take on and the skills they need). You should refer to http://www.skillset.org/ for the process of film production.

6. Proposal of Ideas – Create a treatment for your entire film (outline of the story). Then discuss the narrative of your trailer (how will it be structured?) and the genre (how will it be apparent what he genre is – think about the genres repertoire, offering the viewer familiar pleasures, character types etc.). You should also discuss your two ancillary products (poster & magazine cover).

7. Source the copyright free soundtrack – where did you find it? Provide the website and technology you’ll use to create it. If it’s from an unsigned artist you need to have a signed permission letter from them. If you can embed a copy of the song into your blog that would be excellent

8. Sketches of Institutional logos that you’ve created alongside evidence of these being produced during the construction process or initial planning stages ( you should make a post ready for the construction of your logo)

9 . Storyboard – this needs to be detailed and in colour with the shot distance, camera movement, shot length and sound clearly identified. You could make a post it note storyboard and scan it in or you can use our template on the IDrive.

10. Flatplans – Detailed and in colour for your film magazine cover and film poster (with supporting rationale, justifying the design choices made - the connotations of this and how it will appeal to the intended audience)

11. Animatic (with sound and appropriate transitions). This is where you film and edit your storyboard with the appropriate shot duration, soundtrack and sound effects. Upload it to youtube and then embed it into your blog

12 . Photoshoot Plans (for every location you intended to shoot in)

13. Recce (this needs to be detailed and cover every location that you intend to film or photoshoot in)

14. Call Sheets – create one for every person that will be acting/modeling in your production

15. Scripts (If needed)

16 Skills Development – any skills development activities you have done or tutorials from the Internet should be uploaded with a discussion of what skills you have developed and what benefit these will have on your production.

17. Photoshoot Images Uploaded during construction Phase (with brief discussion of what you like / dislike about the photograph)

18. Shooting Schedules These will be uploaded after you have filmed

19. Screen shots of the construction process These will be added during the construction process you should use the grab feature on the mac to take screen shots of final cut pro and print screen of you working in photoshop. You should produce a write up of what features you’ve been using and how your skills are developing.

20. Rough Cuts These will be uploaded during the construction process. You should include rough cuts of your trailer by embedding it from Youtube and rough cuts of your poster and magazine cover. Alongside these you should include some audience feedback which suggests what the strengths and weaknesses are followed by how you intend to improve the work. You could record people providing feedback or upload your work to facebook, get feedback, take a screenshot (save it as aJPEG) and upload to your blog. You can also invite people to comment on your work in Youtube.

21. Photographs or Videos of you producing the work. Take regular shots or mini videos of you producing the work and then expand on this with annotation or bullet points of the process you’ve been going through.

22. Regular Audience Feedback with discussion of refinements that will be made in light of this. You MUST evidence, ongoing, audience feedback and for the evaluation be able to discuss this in some detail alongside evidencing a detailed knowledge of why audience feedback is important. You could do this via Youtube,facebook, focus groups, individual interviews etc.

Photo Shoot Plans

I have decided to use as much natural lighting as I can for my film, this will enable the weather and conditions to influence the way that the audience interpret the mood of the scene, this also helps to build up or lower the tension.

Where I can not use natural lighting in my scenes I will have to use alternative sorts of lighting, such as low key lighting, and high key lighting.

The choice of high key lighting and low key lighting will depend on which part of the film I am filming and also the mood that I want to set through the scene.

Audience Research - Secondary Research

This is data that I have aquired from the website www.pearlanddean.com , it is a source of secondary research and helps me to see what sort of audience the film is aimed towards, this is useful information to me because it will help me when I come to creating my film that is of a similar genre.
The data shows the percentage of which gender are consumers of this film, male 66% and female 34% this is due to the genre of the film, as I am aiming to produce a trailer which is of the same genre then I can identify which gender I should target the most.
A male target audience will be more interested in a scenes of violence and woman in comparison to a female who is more likely to be attracted towards happy story.
Certain shots in a trailer will attract different genders of the audience, shots which attract males are most likely to be full of action and less narrative, or perhaps a comic scene from within the film, where as a female will be more attracted to seeing a touching story being told from within the film.
The social class which viewed the film the most was C1 this is the social group which I feel that I belong to, this makes it easier when producing my trailer as I can aim it towards people similar to me.
The age bracket 15-24 was the age range which were attracted to the film the most, this is the age bracket which I fit into and therefore I feel that I am aiming my film towards someone the same age as me, consequently it is easier.

Job Roles Within The Film Industry

The film industry is divided into five sectors:

Development - the development team are responsible for writing the script, packaging and financing of film ideas.

Production - the process of setting up and shooting every scene in a film, even if the scenes are not going to be published when they are editted afterwards.

Post Production - where all these shots are assembled, treated and mixed into a finished product, some shots are taken out if the film does not require them or seems to be too long.

Distribution - the process of selling this product to audiences, via the cinemas, retailers and rental firms, this can then lead to merchandise being released due to popularity.

Exhibition - the cinemas which screen the film for the general public, their is also a premier where the film is screened for the first time to memebers of the public, a lot of people are aware of these events and therefore they prove to be popular amongst the gemeral public.

Director - someone who controls resources and expenditures, they coordinate people and the resources.

Editor: a person responsible for the editorial aspects of publication; the person who determines the final content of a text

some of the information above has been adapted from the following website: http://www.skillset.org/film/jobs/

Film Designing Process

1) Firstly I have to have a good idea to pursue and use for my film, I can do this by brainstorming things that fit into the criteria that I have been given.

2) Developement Finance is where you decide whether or not you have sufficient finance to fund the making of the film and the promotional package, for my productional I will just have to work on the basis of the equipment that I have use of.

3) Script developement is the process of jotting my ideas down for my script and what is happening in my film trailer.

4) Packaging is when the script is put forwards to developing companies.

5) financing is when the budget is produced so that the films money as spent wisely and not wasted on unecessary things, making the production of the film more effective.

6) Pre-production is when the final pieces of the planning, making the production as professional as possible and minimises mistakes.

7) The shoot is when the trailer will be filmed, we choose a suitable recce for this and ensure that the risk assessments have been filled out correctly, also we need to make sure that all the actors involved have filled in a sheet to authorise their participation in the trailer.

8) The post production phase is when the company edit the film that they have recorded and therefore this makes the film a better quality and a better end product.

9) Sale is when the company selll their film that they have made, this involves heavy promotion and can be used along side other products in the market in terms of synergy.

10) Marketing is when the company decides how to pitch their product and then spread its awareness to others, this is normally done with the use of meetings amongst the staff.

11) The exibition is a way of saying that the final product is ready for the audience to consume and enjoy, this means that a lot of people will be aware of the product, usually done with a big organised event.

12) Other windows are the opportunities which may arise from the success of the film, such as a book, or a sequel, merchandise will also be a good way of generating money through the films success.

I got the timeline from the following website: http://www.skillset.org/

Dark Knight Film Poster Analysis

Film Magazine Front Cover Deconstruction

I have chosen to analyse some front covers from film magazines as this will help me when it comes to me creating my promotional package, I will be able to identify the key qualities used within the indusrty and therefore i should be able to effectively produce a succesful front cover myself. I decided to look at two different magazines which are both avaliable to purchase in Britain, this allows me to see which attributes need to be included in the designing of the front cover and also the qualities that are present already for the target audience that I will be targetting too.

This is a front cover that was used by Empire magazine, they are a well known company within the industry and this means that they would be a good model to use when learning what I need to include when i'm creating my film magazine front cover.

Their is a masthead used for the companies name, this allows the audience/consumers to easily identify the magazine and therefore this will help increase sales and followers for the product.

The main image is of the actor Daniel Craig, this is because the magazine offers an in depth look into the 'new bond film' a topic that will have been popular at the time that the magazine was published. Offering the audience stories and interviews that another magazine does not means that the company will then have a unique selling point and an increase in demand potentially.

When I am creating my film front cover I am going to ensure that i try and include a story or interview that would be unique for the audience and offer them something that is worth purchasing the magazine for, a technique which is used a lot within the industry.

Smaller headings are posistioned on the side of the page and are there to tell the audience what is included within the magazine, using this technique will allow the consumers to identify whether or not the magazine appeals to them.

In Bruges Film Poster Deconstruction

This is a film poster for the British film - In Bruges.

In Bruges is a comedy/thriller, straight away it is easy to see which genre the film belongs to, this is due to the images on the poster. The main image is the main character within the film, Colin Farrel, he looks serious towards the camera. The seriousness of the characters facial expressions connotates that the film will be quite serious, this coincides with the fact that he is holding a gun in his hand. However, in the characters other hand he is holding an ice cream, obviously this is done in humour. The seriousness of the gun contrasts with the fact that he is holding an ice cream in the other hand. The image of the swan next to another man also holding a gun has the same effect to, these all show that the film is of a comedy genre.
The title of the film is in a bold font and is written in a bold pink colour, the title stands out to the audience. It is positioned at the bottom of the poster but it is in a large enough font so that the reader spots it easily, a reason why they may have decided to position the title at the bottom could have been so that, the scenery shown in the image makes the audience wonder where it is and then when they see the title they will know afterwards. This engages the audience with the poster.
Lighter colours are used in the background at the top and the bottom of the page, these then blend into a darker colour at the middle of the page, this may have connotations towards where the characters areplaced within the poster.

Trainspotting Film Poster Deconstruction

This a film poster used to promote the film Trainspotting, Trainspotting is a British film released in 1996.
I have decided to focus my film poster research on British films as I will be creating a promotional package for a British film myself, this allows me to identify any trends that may stand out being used by the instituion.

The film title is posistioned in the middle of the poster and stands out to the audience, around the title is a bold orange colour which allows the six images to appear clearly.
Orange can be used to represent enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement and stimulation. It is likely that the designer of the poster has taken into account the impression that he/she would like to give out about the film when choosing a suitable colour to use.

The images are of five different people and are all in black and white, this ensures that they stand out from the background colour and it also gives the characters shown appear to have a dark nature or characteristics perhaps. All the characters shown have strong facial expressions upon their faces, this may be because the producers want to show that their characters have interesting qualites to offer the audience, a technique which could attract viewers/consumers.

In Bruges film trailer analysis

The first film trailer that i analysed was the trailer for In bruges a british film that was released on the 18th April 2008 (UK).
Directed by Martin McDonagh, the films stars; Colin Farrell as the main character.
The film is of a Crime, thriller, Drama Genre and it also has plenty of comic moments throughout.

The Brief

The brief:

A promotion package for a new film, to include a teaser trailer, together with the following two options:

• a film magazine front cover, featuring the film
• a poster for the film

Snatch Film Trailer

Snatch is a film that is of an action/comedy genre. This genre is similar to the one that I will be aiming my product towards, therefore the target audience will be the same. Consequently, an analysis of the trailer will help me to gain an understanding of what I need to include in my trailer so that it effectively attracts the audience who follow that genre of film.

> Costumes - a lot of the characters in the trailer are wearing suits, this carries the connotation of a gangster culture, this is because of the context that they are seen in. The men aren't wearing the suits as a dress code for a job or any formal event. The clothing shows a typical 1980's London looking group of people.

> Props - the trailer shows a lot of things which you would realte to a typical gangster realted film, these include; diamonds, weapons, cars and other props associated with violence, i.e a punch bag.
These props help to define the genre of the film and show the audience exactly what level of the genre they will be viewing, if they decide to watch the whole film.

> Editing - the editing is fast-paced, this means that the the frames are only displayed for a short amount of time before they are replaced by another frame, this means that the trailer is moving at a quick speed, creating suspense for the viewer.
This use of fast-paced editing appears to be a code/convention within action based film trailers.

> Narrative - the trailers tells the audience about what is going to happen in the actual film, the scene is set for the viewers.
A lot of comedy and action is used in story, this is because they want the audience to know what they can expect from the film.

In Bruges Trailer

This is the trailer for In Bruges, this film is a british film that fits into the criteria which I have to follow to produce my trailer. As a consequence I have decided that this would be a good example to look at as I cab gain good ideas from this and later use them in my product. The film is a an action/comedy genre, this is similar to the genre which I am basing my film around, therefore the key features out of this example can influence my product.

The trailer shows typical codes and conventions of an action/gangster style of film, these features can be picked out of the trailer and looked at to help me decide what I need to include in my trailer to make it suitable in the same sort of genre:

> Costumes - The costumes which the characters wear are mostly suits, these are a typical convention of the genre, the suits show professionalism and they also connote wealth and power. If someone wears a suit you are most likely to get the impression that they care about their appearance.

> Props - The props which are used in the film are largely related to the genre of the film, this is because it is an action film and therefore weapons such as guns are used throughout, a gun carries the connotation of violence. Violence is something which you expect from within a "gangster" genre of film.
The other props which are things which express where the characters is at and where the filming is taking place, landmarks are used in the scenes to show that they are in Belgium.

> Editing - The editing which is used is fast passed in a lot of the scenes this has been done so that the suspense is created for the audience, another typical feature of an action film. The meaning behind this is so that the audience are excited by the trailer and the scenes builds up with anticipation.

> Narrative - The narrative for the trailer includes a lot of action, this is language which excites the audience and makes them aware of the genre of the film, action language is most likely to attract a male audience as this is what appeals to them the most.