Photo Shoot Plans

I have decided to use as much natural lighting as I can for my film, this will enable the weather and conditions to influence the way that the audience interpret the mood of the scene, this also helps to build up or lower the tension.

Where I can not use natural lighting in my scenes I will have to use alternative sorts of lighting, such as low key lighting, and high key lighting.

The choice of high key lighting and low key lighting will depend on which part of the film I am filming and also the mood that I want to set through the scene.

Audience Research - Secondary Research

This is data that I have aquired from the website www.pearlanddean.com , it is a source of secondary research and helps me to see what sort of audience the film is aimed towards, this is useful information to me because it will help me when I come to creating my film that is of a similar genre.
The data shows the percentage of which gender are consumers of this film, male 66% and female 34% this is due to the genre of the film, as I am aiming to produce a trailer which is of the same genre then I can identify which gender I should target the most.
A male target audience will be more interested in a scenes of violence and woman in comparison to a female who is more likely to be attracted towards happy story.
Certain shots in a trailer will attract different genders of the audience, shots which attract males are most likely to be full of action and less narrative, or perhaps a comic scene from within the film, where as a female will be more attracted to seeing a touching story being told from within the film.
The social class which viewed the film the most was C1 this is the social group which I feel that I belong to, this makes it easier when producing my trailer as I can aim it towards people similar to me.
The age bracket 15-24 was the age range which were attracted to the film the most, this is the age bracket which I fit into and therefore I feel that I am aiming my film towards someone the same age as me, consequently it is easier.

Job Roles Within The Film Industry

The film industry is divided into five sectors:

Development - the development team are responsible for writing the script, packaging and financing of film ideas.

Production - the process of setting up and shooting every scene in a film, even if the scenes are not going to be published when they are editted afterwards.

Post Production - where all these shots are assembled, treated and mixed into a finished product, some shots are taken out if the film does not require them or seems to be too long.

Distribution - the process of selling this product to audiences, via the cinemas, retailers and rental firms, this can then lead to merchandise being released due to popularity.

Exhibition - the cinemas which screen the film for the general public, their is also a premier where the film is screened for the first time to memebers of the public, a lot of people are aware of these events and therefore they prove to be popular amongst the gemeral public.

Director - someone who controls resources and expenditures, they coordinate people and the resources.

Editor: a person responsible for the editorial aspects of publication; the person who determines the final content of a text

some of the information above has been adapted from the following website: http://www.skillset.org/film/jobs/

Film Designing Process

1) Firstly I have to have a good idea to pursue and use for my film, I can do this by brainstorming things that fit into the criteria that I have been given.

2) Developement Finance is where you decide whether or not you have sufficient finance to fund the making of the film and the promotional package, for my productional I will just have to work on the basis of the equipment that I have use of.

3) Script developement is the process of jotting my ideas down for my script and what is happening in my film trailer.

4) Packaging is when the script is put forwards to developing companies.

5) financing is when the budget is produced so that the films money as spent wisely and not wasted on unecessary things, making the production of the film more effective.

6) Pre-production is when the final pieces of the planning, making the production as professional as possible and minimises mistakes.

7) The shoot is when the trailer will be filmed, we choose a suitable recce for this and ensure that the risk assessments have been filled out correctly, also we need to make sure that all the actors involved have filled in a sheet to authorise their participation in the trailer.

8) The post production phase is when the company edit the film that they have recorded and therefore this makes the film a better quality and a better end product.

9) Sale is when the company selll their film that they have made, this involves heavy promotion and can be used along side other products in the market in terms of synergy.

10) Marketing is when the company decides how to pitch their product and then spread its awareness to others, this is normally done with the use of meetings amongst the staff.

11) The exibition is a way of saying that the final product is ready for the audience to consume and enjoy, this means that a lot of people will be aware of the product, usually done with a big organised event.

12) Other windows are the opportunities which may arise from the success of the film, such as a book, or a sequel, merchandise will also be a good way of generating money through the films success.

I got the timeline from the following website: http://www.skillset.org/

Dark Knight Film Poster Analysis

Film Magazine Front Cover Deconstruction

I have chosen to analyse some front covers from film magazines as this will help me when it comes to me creating my promotional package, I will be able to identify the key qualities used within the indusrty and therefore i should be able to effectively produce a succesful front cover myself. I decided to look at two different magazines which are both avaliable to purchase in Britain, this allows me to see which attributes need to be included in the designing of the front cover and also the qualities that are present already for the target audience that I will be targetting too.

This is a front cover that was used by Empire magazine, they are a well known company within the industry and this means that they would be a good model to use when learning what I need to include when i'm creating my film magazine front cover.

Their is a masthead used for the companies name, this allows the audience/consumers to easily identify the magazine and therefore this will help increase sales and followers for the product.

The main image is of the actor Daniel Craig, this is because the magazine offers an in depth look into the 'new bond film' a topic that will have been popular at the time that the magazine was published. Offering the audience stories and interviews that another magazine does not means that the company will then have a unique selling point and an increase in demand potentially.

When I am creating my film front cover I am going to ensure that i try and include a story or interview that would be unique for the audience and offer them something that is worth purchasing the magazine for, a technique which is used a lot within the industry.

Smaller headings are posistioned on the side of the page and are there to tell the audience what is included within the magazine, using this technique will allow the consumers to identify whether or not the magazine appeals to them.

In Bruges Film Poster Deconstruction

This is a film poster for the British film - In Bruges.

In Bruges is a comedy/thriller, straight away it is easy to see which genre the film belongs to, this is due to the images on the poster. The main image is the main character within the film, Colin Farrel, he looks serious towards the camera. The seriousness of the characters facial expressions connotates that the film will be quite serious, this coincides with the fact that he is holding a gun in his hand. However, in the characters other hand he is holding an ice cream, obviously this is done in humour. The seriousness of the gun contrasts with the fact that he is holding an ice cream in the other hand. The image of the swan next to another man also holding a gun has the same effect to, these all show that the film is of a comedy genre.
The title of the film is in a bold font and is written in a bold pink colour, the title stands out to the audience. It is positioned at the bottom of the poster but it is in a large enough font so that the reader spots it easily, a reason why they may have decided to position the title at the bottom could have been so that, the scenery shown in the image makes the audience wonder where it is and then when they see the title they will know afterwards. This engages the audience with the poster.
Lighter colours are used in the background at the top and the bottom of the page, these then blend into a darker colour at the middle of the page, this may have connotations towards where the characters areplaced within the poster.

Trainspotting Film Poster Deconstruction

This a film poster used to promote the film Trainspotting, Trainspotting is a British film released in 1996.
I have decided to focus my film poster research on British films as I will be creating a promotional package for a British film myself, this allows me to identify any trends that may stand out being used by the instituion.

The film title is posistioned in the middle of the poster and stands out to the audience, around the title is a bold orange colour which allows the six images to appear clearly.
Orange can be used to represent enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement and stimulation. It is likely that the designer of the poster has taken into account the impression that he/she would like to give out about the film when choosing a suitable colour to use.

The images are of five different people and are all in black and white, this ensures that they stand out from the background colour and it also gives the characters shown appear to have a dark nature or characteristics perhaps. All the characters shown have strong facial expressions upon their faces, this may be because the producers want to show that their characters have interesting qualites to offer the audience, a technique which could attract viewers/consumers.

In Bruges film trailer analysis

The first film trailer that i analysed was the trailer for In bruges a british film that was released on the 18th April 2008 (UK).
Directed by Martin McDonagh, the films stars; Colin Farrell as the main character.
The film is of a Crime, thriller, Drama Genre and it also has plenty of comic moments throughout.

The Brief

The brief:

A promotion package for a new film, to include a teaser trailer, together with the following two options:

• a film magazine front cover, featuring the film
• a poster for the film

Snatch Film Trailer

Snatch is a film that is of an action/comedy genre. This genre is similar to the one that I will be aiming my product towards, therefore the target audience will be the same. Consequently, an analysis of the trailer will help me to gain an understanding of what I need to include in my trailer so that it effectively attracts the audience who follow that genre of film.

> Costumes - a lot of the characters in the trailer are wearing suits, this carries the connotation of a gangster culture, this is because of the context that they are seen in. The men aren't wearing the suits as a dress code for a job or any formal event. The clothing shows a typical 1980's London looking group of people.

> Props - the trailer shows a lot of things which you would realte to a typical gangster realted film, these include; diamonds, weapons, cars and other props associated with violence, i.e a punch bag.
These props help to define the genre of the film and show the audience exactly what level of the genre they will be viewing, if they decide to watch the whole film.

> Editing - the editing is fast-paced, this means that the the frames are only displayed for a short amount of time before they are replaced by another frame, this means that the trailer is moving at a quick speed, creating suspense for the viewer.
This use of fast-paced editing appears to be a code/convention within action based film trailers.

> Narrative - the trailers tells the audience about what is going to happen in the actual film, the scene is set for the viewers.
A lot of comedy and action is used in story, this is because they want the audience to know what they can expect from the film.

In Bruges Trailer

This is the trailer for In Bruges, this film is a british film that fits into the criteria which I have to follow to produce my trailer. As a consequence I have decided that this would be a good example to look at as I cab gain good ideas from this and later use them in my product. The film is a an action/comedy genre, this is similar to the genre which I am basing my film around, therefore the key features out of this example can influence my product.

The trailer shows typical codes and conventions of an action/gangster style of film, these features can be picked out of the trailer and looked at to help me decide what I need to include in my trailer to make it suitable in the same sort of genre:

> Costumes - The costumes which the characters wear are mostly suits, these are a typical convention of the genre, the suits show professionalism and they also connote wealth and power. If someone wears a suit you are most likely to get the impression that they care about their appearance.

> Props - The props which are used in the film are largely related to the genre of the film, this is because it is an action film and therefore weapons such as guns are used throughout, a gun carries the connotation of violence. Violence is something which you expect from within a "gangster" genre of film.
The other props which are things which express where the characters is at and where the filming is taking place, landmarks are used in the scenes to show that they are in Belgium.

> Editing - The editing which is used is fast passed in a lot of the scenes this has been done so that the suspense is created for the audience, another typical feature of an action film. The meaning behind this is so that the audience are excited by the trailer and the scenes builds up with anticipation.

> Narrative - The narrative for the trailer includes a lot of action, this is language which excites the audience and makes them aware of the genre of the film, action language is most likely to attract a male audience as this is what appeals to them the most.